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What are red and blue oceans?

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How can you shift your organization from red to blue oceans?

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Create a business strategy that sets you apart

Learn the basics of blue ocean strategy and shift created but the
#1 Management Thinkers in the World.

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Get Inspired

Get the seminal books that challenged everything we knew about strategy and its execution

  • More than 4 million copies sold worldwide
  • A bestseller across five continents
  • Translated into 46 languages
  • One of the bestselling business books of the century – Financial Times

  • New York Times bestseller
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#1 Management Thinkers in the World

W. Chan Kim &
Renée Mauborgne

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Founders W. Chan Kim & Renée Mauborgne

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Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class

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Find out how blue ocean thinking is transforming individuals, companies and nations all around the world

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The Blue Ocean High School Entrepreneurship Competition

750 students, 275 teams, over 120 high schools from 25 US states and 12 countries submitted their pitches this year.

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